Do you think to actually know what Digitalization is?
Nowadays, almost all kind of companies started their digital conversion or providing digital solutions, even the most traditional business. What are the consequences of this prominent transition?
Some Insights
The last 15 years marked a relevant transition for any business kind by making them release digital products and tech-oriented solutions. As a result, the newbie adopted technological services output updates to a Company’s business model as well as new value-producing technologies.
For the broad set of both peculiarities and advantages digitalization brings to any kind of business, regardless of how long it has been established, If you’re still out of the Internet world, it’s likely your business is going to drop out of it.
What is a proper Digitalization definition?
According to Gartner, the word “Digitalization” refers to all of those kinds of techniques and approaches which have been doable by digital technologies.
Perhaps, the above explanation could have been taken also for granted, as soon as we live in an almost fully digitalized world.
However, it has been more or less 15 years since all types of digital-based products began to be effectively implemented inside all the company processes and just some years since technology solutions started to become a product of businesses as well.
What are the upsides of Digitalization implementation in Companies?
Until 20 years ago, all the Companies were managed in a dramatically different way compared to now.
We weren’t Tech prime anymore, even though it was still something related to underground geeks. For this reason, almost any kind of to-perform tasks in a business was manually and repeatedly made by the team.
Although this was usually at those times, it was time-consuming and there weren't such ways to automate the activities.
One of the main issue Digitalization got effectively overcame was the automation of multiple tasks, for instance when it comes to marketing, order processing and, lately, also the customer relationship.
Why Digitalization is every business cornerstone?
The ways digital transition helped each business are countless. Just to name a few:
- Operation efficiency increase: Computers, servers, bots and AI assistants, despite the differences amongst them, share one common point: The management of several operations and, therefore, fewer human errors as well as a decrease in time and operational costs.
- Data storage: With the quickly raising of Cloud Computing services, the Big Data a Business saves aren’t physically stored anymore. Rather, all the innovative Cloud Computing services come into play, avoiding the necessity to create Data silos.
- Analytics: We all know, data are this age new gold. In the past, it was unthinkable to somehow get in touch with numbers of information that could give insights and future predictions about how was a business going. Presently, this issue has been widely overcome by online tools like Google Analytics which provides accurate information regarding the behaviour of people who saw my online site, or my digital platform.
- Digital presence: Much time ago, the only way to boost your product promotion was by purchasing public spaces wherein tons of people could have the opportunity to know that you’re present in your market. Even though this way is still adopted, but not the same it used to be, the raising of social media platforms allows anyone, not just a Company, to bring its service also on a digital level and establish a more personal and successful customer relationship.
Must have tools for your Digitalization
According to Lumapps, with cost-reducing and also low-risk increasing, Digital transition also provides some useful online tools for your business, such as:
- Google Workspace: The famous search engine, just a few years ago, developed this cloud-based service by collecting tools for document creation, spreadsheet, presentation and its Drive platform, to store documents.
- Salesforce: Your customers are the main point of your business: treat them in the best way, always. The relationship with each customer is a pillar of any company, regardless of its size. One of the best tools you can use is Salesforce, enabling the marketing and sales strategy management
- Jira: Whenever you have to juggle new tasks and projects to conclude in the best way, a Project management tool is a must. In the PM tools landscape, one of the most adopted is Jira, which perfectly fits whenever a new project is about to start.
- TalentSoft: Another relevant piece of a business composition, is represented by the Human Resource area. TalentSoft is one of the most useful tools for HR because it allows them to reduce time when it comes to resume receiving and choosing at a rapid pace the ideal candidates.
Now What?
I firmly hope you’ve gained, through this story, the awareness to come to the conclusion of why Digitalization is one of the primary aspects when discussing business and how, nowadays, it’s suitable for anybody to launch his online product.
See you at the next story!
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